Many mainstream employers will look at anyone who worked with Trump at the White House like they are hiring the Black death. These employers wouldn't allow Trump's supporters to receive a paycheck with their brand name on. — Eric Schiffer, PR expert
Many mainstream employers will look at anyone who worked with Trump at the White House like they are hiring the Black death. These employers wouldn't allow Trump's supporters to receive a paycheck with their brand name on. — Eric Schiffer, PR expert
Trump's fall from grace won't just damage his political career. His businesses will suffer too, according to a PR expert.
  • Trump's businesses will suffer in the aftermath of his presidency, PR expert Eric Schiffer told Insider.
  • Even prior to the Capitol siege, revenues at his businesses plummeted during the pandemic.
  • "If you're a brand manager ... you'd avoid Trump," Eric Schiffer added.
This is the view of PR expert Eric Schiffer, who told Insider that by becoming the enemy of the people, Trump will destroy any revenue potential his brand could have had. He called it a "modern-day brand suicide."

"There will be blood against his economic possibilities," he added.


Trump boasts a business empire of roughly 500 ventures, which he controls through the Trump Organization. It includes 10 hotels and 19 golf courses alongside residential buildings, resorts, and restaurants across North America, Asia, and Europe. He has also had a career on TV, earning almost $200 million for his starring role in "The Apprentice."

... Trump's transition to being a private citizen again will likely make him the target of numerous legal investigations, Schiffer said, which "can turn a brand into rat poison fairly quickly."

Any kind of legal judgment could make his supporters could back away, he added. This seismic shift away from Trump is a "further killing machine against his brand," he said.

... Trump still has a small group of dedicated supporters – but they won't be enough to keep his businesses going. His loyalists "were not in many ways his core buyers," Schiffer told Insider, noting that "many are not of high income."

... Trump may be able to monetize from his MAGA crowd in other ways, Schiffer said, such as creating a blog or newsletter or holding ticketed events, but these won't make up for the revenues lost through his hotels, restaurants, and golf clubs.

... Schiffer said: "Many mainstream employers will look at anyone who worked with Trump at the White House like they are hiring the Black death." These employers wouldn't allow Trump's supporters to receive a paycheck with their brand name on, he added.
Read the full article: https://www.businessinsider.com/how-trump-brand-and-businesses-will-suffer-post-presidency-2021-1