One can't help but wonder what kind of impact these people could have on the lives of their constituents if they put as much effort in helping people as they do in owning' liberals online. It's a tragic outcome made possible by the right's apathy towards the people who voted them into office. To Republicans, celebrity is more valuable than servitude. — Manny Fidel, Business Insider Opinion Writer
One can't help but wonder what kind of impact these people could have on the lives of their constituents if they put as much effort in helping people as they do in owning' liberals online. It's a tragic outcome made possible by the right's apathy towards the people who voted them into office. To Republicans, celebrity is more valuable than servitude. — Manny Fidel, Business Insider Opinion Writer
Posters-in-chief: The GOP's social media activity proves they have no political direction
  • Republicans have ramped up their social media activity in the wake of Biden's presidential victory.
  • The problem is that they don't really have a philosophy to organize their posts around.
  • The result is strenuous self-promotion; the wrong lesson to learn from Democrats who've successfully utilized social media.
Politicians have always utilized the most effective methods of communication. Franklin Delano Roosevelt famously rode the country's radio waves to soothe fears and inspire the nation during World War II, and John F. Kennedy rose to power in part because of his performance on prime-time TV.

Today, the reach of political communication is even wider, as social media platforms like Facebook, Twitter, TikTok, and more, have unlocked a level of access we've never seen before.

This was most clear when Rep. Alexandria Ocasio-Cortez rose to fame in 2018. As a newcomer — and in tandem with highly effective door-to-door efforts — her online campaign was crucial in the defeat of a 14-year Democratic incumbent who spent 16 times more money than her.

Years later, she's kept that momentum rolling into over 13 million followers across all social media. She schools followers while playing video games on Twitch, addresses serious issues on Instagram, and of course, dispatches some brutal dunks on Twitter. She posts, and she posts effectively. Prominent Democrats have smartly followed in her footsteps.

In the wake of the left's online adoption, Republicans too have joined the chorus of politicians aiming to post. The only problem is that they don't really have anything to post about.

... To be clear, Democrats have also been known to troll online too. However, there's usually a message or call to action behind it. This is not the case for Republicans.

... A lawmaker's posting should be a tactic to advance policy; it should be utilized to try and improve the lives of the people they serve.

... It's so easy to post — perhaps too easy — but for people occupying some of the most powerful positions in our democracy, there should be some thought put behind it. New platforms are constantly on the rise, creating new ways of communication and, as we discussed earlier, an effective social media strategy can literally win you a seat in congress.

Despite this, instead of posting to enact change, like AOC and O'Rourke did with their Texas fundraiser, Republicans are far more interested in promoting themselves and trying to go viral.

None of this is surprising, given the right's bad-faith shenanigans that we've become painfully accustomed to, but one can't help but wonder what kind of impact these people could have on the lives of their constituents if they put as much effort in helping people as they do in "owning" liberals online. It's a tragic outcome made possible by the right's apathy towards the people who voted them into office. To Republicans, celebrity is more valuable than servitude.
Read the full article: https://www.businessinsider.com/republicans-gop-policy-posting-aoc-social-media-ted-cruz-gaetz-2021-2