After a year spent undermining public health and safety, eroding confidence in our democracy, and mainstreaming white nationalism, it's become even clearer that Fox News is a threat to the American public. — Nikki McCann Ramírez, researcher at Media Matters for America
After a year spent undermining public health and safety, eroding confidence in our democracy, and mainstreaming white nationalism, it's become even clearer that Fox News is a threat to the American public. — Nikki McCann Ramírez, researcher at Media Matters for America
Fox News isn't even pretending to be a news network anymore — it's time for consumers to force cable providers and advertisers to drop the network
  • Fox News has given up all pretense of acting as a news network.
  • It's time advertisers and cable companies stop funding the deception Fox beams into American homes.
  • The more people let cable providers know that they are done funding Fox News, the less leverage the network has going into renegotiations.
After a year spent undermining public health and safety, eroding confidence in our democracy, and mainstreaming white nationalism, it's become even clearer that Fox News is a threat to the American public. Now, the network wants more money.

Per multiple industry publications, Fox News made a preemptive pitch to advertisers on May 11 in advance of the advertising industry "upfront" presentations scheduled to begin the following week. Major television networks, including Fox News, have traditionally used those presentations to sell the majority of their advertising space "upfront" for the year ahead.

Reports suggest that in that pitch, Fox News touted its daytime programming and streaming service and did not mention its prime-time lineup, presenting it's day-side and online programming as a subdued and safe investment for buyers.

The move is understandable. Tucker Carlson and his fellow prime-time hosts, including Laura Ingraham and Sean Hannity, have made the channel a toxic swamp for advertisers, who've fled in droves.


Those of us who watch Fox News daily know that there is very little news reporting left on the network's "news side." Watch a single night of the network's "reporting" and it becomes abundantly clear that Fox has dropped all pretenses of operating as a journalistic operation. The network has used the cover of its "opinion" side to truncate coverage of the mundane trappings of real world news events in favor of culture war narratives like "the war on beef," the apocalyptic threat of "cancel culture," obsessive, fear mongering about transgender individuals, or a network-wide fixation on critical race theory.

And while conjuring controversy out of thin air is a staple at the network, executives have steadily transitioned resources away from "news side" operations in favor of buttressing the antics of their opinion hosts — antics that have landed the network in multiple multibillion-dollar defamation lawsuits and forced Fox to argue in court that its most popular anchor, Tucker Carlson, shouldn't actually be taken seriously by viewers.

Fox is expecting an uphill battle in convincing potential advertisers and cable companies that they won't face public backlash for being the financial backer the next time a Fox host endorses a white nationalist conspiracy theory, casts doubts on the results of a fair and free election, or contributes to the consistent stream of virulent rhetoric that plagues the network.

In fact, a broad and diverse coalition of more than 40 organizations sent an open letter to media buyers during the television industry's upfront period, urging them not to buy advertisements on Fox News, warning that any ad spend on the network will fund the promotion of COVID conspiracy theories, bigotry, and lies.

... It's time to defund Fox News. The network has forfeit any right to claim to special treatment by advertisers and cable providers. By continuing to support the network's outsized cash grab under consumers' noses, advertising agencies and cable companies are safeguarding the slush fund that enables Fox to dodge any form of accountability, no matter the detrimental effect it has on the American public.
Read the full article: https://www.businessinsider.com/advertisers-consumers-cable-companies-defund-fox-news-tucker-carlosn-2021-5